DxTAcademy is a project created in collaboration with Poli.design for the launch of a new Academy for potential new students and companies interested in Digital Transformation.
The promotion of the DxtA academy was structured starting from the preliminary phase: trend research, market & target analysis and user experience. It helps identify different media to promote the new Academy, as well as identify the funnel to map and convert potential users.
The final delivery concerns video Teaser & a podcast to make people aware of “Digital Trasformation” topic, with horizontal and vertical pills. My contribution to the project concerns the art direction, motion design and the full production of the podcast.